Sales Management Matters

A recent conversation with a COO got us thinking. After meeting with a top CRM vendor our client said: “Did you hear the number of times and ways they referenced sales transformation? Since when did segmenting the business, re-designing the sales process, and enabling it with better tools become a major transformation? “Sales Transformation” has become the new “Re-engineering.”  Certainly, there’s a lot of sound and fury out there about the need to ...