“Mobile Sales Enablement†is emerging as an important topic for our audience, judging by the response to several recent webcasts. Mutual Mobile‘s Sam Gaddis and Mike Nowlin’s presentation “Mobile Sales Enablement: What Sales Operations Needs to Know†offered a succinct business case and a summary of benefits for mobile enablement initiatives – and we’ve included them in the webcast excerpt offered to blog readers below (Sales Management Association members may login to view the full webcast archive and download slides here).
Mutual Mobile makes the case as follows: 74% of IT decision makers indicate that mobile devices have led to productivity increases; mobile sales tools are shown to increase sales revenue by increasing win rates and deal size; and 70% of firms implementing tablets are already seeing positive ROI (citing our own recent research). Sales enablement solutions are uniquely capable of leveraging mobile devices because they are better aligned with sales process than single applications or point solutions; they drive stronger adoption of existing CRM and technology investments; they provide additional convenience by consolidating sales resources into a single hub; they streamline and reinforce sales training by engaging sellers in real-time selling situations; and lastly, they reveal new analytics and insights that helps management better understand what is and isn’t working.
Mutual Mobile is offering a “Mobile Enablement Toolkit†that includes four white papers for readers who register below. The toolkit includes these white papers:
- Mobile Sales Enablement for Sales Executives
- Mobile Sales Enablement for Sales Operations
- Mobile Sales Enablement for Marketing
- How Tablets Unlock Sales Opportunity
