Less than a third of companies didn't see ROI from their sales technology investments in 2014, according to a research study conducted with the Sales Management Association. Meanwhile, 54 percent of high-performing sales teams have a clear, well-defined process. These two statistics illustrate what could be the most important question for sales managers in 2015: What should come first in an effective sales productivity strategy—process or technology?
In this webinar, we'll answer the following questions:
- How does an organization identify problems with process and technology?
- What are barriers to creating a strategy that balances visibility with simplicity?
- How much time should be spent on process?
