Research Update: Gauging Return on Sales Technology Investments

January 23, 2018

2:00 pm - 3:00 pm • Eastern Time (UTC-5)


Sales technology is a growing and increasingly strategic investment for sales forces. Quantifying technology’s business impact is a challenge for organizations evaluating potential investments, or assessing installed platforms. This session draws upon recent Sales Management Association research on technology ROI calculation practices, and their prioritized importance, accuracy, and prevalence of use. Best practice approaches and common frameworks for measuring and realizing technology investment return are presented.

This event is open to all members with registration.

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