ROBERT J. KELLYChairman, Sales Management Association
Robert Kelly (Bob) founded the Sales Management Association in 2008. Bob was previously vice president of sales operations and strategy at Genuine Parts Company (NYSE: GPC) where he provided leadership to sales management and developed sales effectiveness programs at GPC’s S.P. Richards division. Bob earned an MBA from Emory University’s Goizueta Business School, and a bachelor of arts in English literature from Washington and Lee University. He is an adjunct faculty member at Goizueta Business School, where he teaches a sales force effectiveness course to MBA students.