Elevating Sales Leadership and Coaching through Whole Brain Thinking

24 October 2012

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Despite performing at the highest level, professional athletes still depend on coaches for continuous improvement. Similarly, salespeople ? even great salespeople ? can elevate their skills and performance through coaching. Effective sales coaches must critically observe performance, identify development opportunities, and communicate feedback in a meaningful way.

But a one-size-fits-all feedback approach works poorly with a diverse team of individuals, each with their own strengths and perspectives. Each salesperson has unique thinking preferences; sales coaches must identify these, and learn how each salesperson prefers to receive information. Unless a coach and salesperson click,? even constructive coaching can be ineffective.

This workshop explores how to apply the Whole Brain Thinking Model to optimizing manager-salesperson coaching interactions. Topics include how managers make critical field observations, determine feedback opportunities, identify team members? individual thinking preferences, and communicate feedback in ways that accelerate sales performance.

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