Investing in Front-Line Sales Management- Two Case Studies
Inside Microsoft and Baker Hughes
Too often, front-line sales managers are poorly supported and inadequately trained. That’s changing as firms acknowledge sales management's pivotal importance in driving sales performance. How are leading firms investing in the sales management position, and what returns do these investments yield?
In this session Microsoft’s and Baker-Hughes' sales management development programs are detailed. These two Fortune 500 firms consider the sales management p(...)
