Workshop - Making Sales Management Training Stick


Why do so many training initiatives have such little impact on performance? The answer, as many change management theories are quick to point out – is that training alone won’t get people to change what they do or how they do it, no matter how good, targeted, or relevant the training might be. Lasting change is possible only through an aligned, holistic approach that addresses systems, processes, and people, and that is measured over time.


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