Workshop: The Future of Sales Compensation

Sales compensation programs were built by, and for, Baby Boomers and Generation X’ ers. But newer generations – like Millennials (born after 1977) and “Gen 2020” (born after 1997) will soon represent the majority of sales workers. Their needs, interests, and motivations are different than their predecessors; yet few firms seem to be adapting incentive structures in anticipation.

This workshop features extensive research of more than 500 sa(...)

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