Twenty years ago, it took a relatively long time to build a bad reputation. Today, with the megaphone of social media, it can happen in seconds. And when it does, all the good will your salespeople have worked so hard to build up will be wasted. Without a consistent approach and mindset to bridge the gap between sales and service, your organization could be risking revenue, customer loyalty and even great salespeople, who won’t want to stick around when the relationships they’ve spent months developing are destroyed in an instant by a fumbled customer service issue.