Displaying articles, webcast archives, and management tools for the category "Sales Enablement". Click here to see upcoming events for this category.

Webcast

Webcast • Coaching, Sales Operations, Sales Training, Sales Enablement

Transform Your Sales Onboarding to Drive Better Outcomes

September 11, 2017

  No matter the size of your sales team, the turnover you experience or the solutions you provide, onboarding new people can be an enormous challenge. Studies indicate the longer the time to achieve quota, the less likely someone is to succeed in their sales role. But how do you onboard

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Webcast

Webcast • Sales Operations, Sales Training, Sales Enablement

Sales Enablement Success at Symantec

August 21, 2017

Last year Symantec acquired Blue Coat, defining its position as an innovative cybersecurity leader. At the time, Blue Coat was scaling rapidly with revenue exceeding $750 million. Chris Fulmer was a part of BlueCoat's sales enablement team as it scaled and is now Director of Sales Enablemen

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Webcast

Webcast • Sales Enablement

Sales Enablement: Making the Pain Worth the Gain

April 27, 2017

According to the latest Sales Enablement Optimization Study from CSO Insights, the research division of Miller Heiman Group, the percentage of organizations that have a Sales Enablement function has grown by 69 percent since 2013, while only 1/3 of organizations have met or exceeded their Sale

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research

Research • Sales Technology, Sales Operations, Channel Management, Sales Enablement

Research Brief: Enabling Indirect Sales Channels

April 21, 2017

  This research investigates tactics used by firms in support of indirect sales channels – the salespeople, agencies, affiliates, and networks engaged (but not directly employed) by sellers. Special focus is given to indirect salesperson effectiveness, and how selling firms can aff

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Webcast

Webcast • Sales Enablement

Driving Sales Enablement Adoption and Engagement

April 17, 2017

  This webcast focuses on deploying sales enablement technology. Addressing best practices in content mapping, training, and platform adoption it will equip sales enablement leaders with practical frameworks and actionable ideas for driving platform success.

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Webcast

Webcast • Selling Effectiveness, Sales Training, Sales Enablement

Creating and Validating a Sales Content Map

March 17, 2017

  Sales enablement leaders map content investments to crucial buyer/seller interactions. A comprehensive “content map” helps promote cross-organizational endorsement and aligned objectives. This webcast reviews best practices for taking stock of available content, prioritizin

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Webcast

Webcast • Coaching, Sales Technology, Sales Operations, Selling Effectiveness, Sales Training, Sales Enablement, Mobility

Harnessing Mobile Video to Certify Learning Outcomes

March 14, 2017

Sales organizations invest mightily in salesperson training. But these investments are often ineffective, in large part because desired outcomes are not observed, validated, and certified. This webcast explains how mobile video can address these challenges, transforming conventional training a

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Webcast

Webcast • Sales Technology, Sales Operations, Selling Effectiveness, Sales Enablement

Calculating the ROI of Your Sales Enablement Programs

March 09, 2017

What if not just “what” you sell, but “how” you sell is your most compelling competitive advantage? To answer that question (and many more…) an increasing number of companies are investing in sales enablement talent and technology as a means to increase team prod

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Webcast

Webcast • Sales Technology, Sales Operations, Sales Training, Sales Enablement

Establishing 2017 Sales Enablement Priorities

March 02, 2017

  The New Year is an excellent time to reexamine the sales enablement initiatives. This webcast reviews how to craft a coherent sales enablement strategy around practical objectives for 2017, focusing on foundational ideas relevant to firms just starting their enablement journey, as well

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Webcast

Webcast • Strategy & Planning, Sales Process Management, Sales Enablement

Scaling Account-Based Selling

February 27, 2017

Sales organizations have always invested in their most important customers, by providing customized solutions, dedicated personnel, and other resources. More recently, firms are adopting these high-touch approaches to broader customer segments, using enabling technology and anemerging discipli

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