Displaying articles, webcast archives, and management tools for the category "Sales Enablement". Click here to see upcoming events for this category.

Webcast

Webcast • Selling Effectiveness, Sales Training, Sales Enablement

Creating and Validating a Sales Content Map

March 17, 2017

  Sales enablement leaders map content investments to crucial buyer/seller interactions. A comprehensive “content map” helps promote cross-organizational endorsement and aligned objectives. This webcast reviews best practices for taking stock of available content, prioritizin

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Webcast

Webcast • Coaching, Sales Technology, Sales Operations, Selling Effectiveness, Sales Training, Sales Enablement, Mobility

Harnessing Mobile Video to Certify Learning Outcomes

March 14, 2017

Sales organizations invest mightily in salesperson training. But these investments are often ineffective, in large part because desired outcomes are not observed, validated, and certified. This webcast explains how mobile video can address these challenges, transforming conventional training a

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Webcast

Webcast • Sales Technology, Sales Operations, Selling Effectiveness, Sales Enablement

Calculating the ROI of Your Sales Enablement Programs

March 09, 2017

What if not just “what” you sell, but “how” you sell is your most compelling competitive advantage? To answer that question (and many more…) an increasing number of companies are investing in sales enablement talent and technology as a means to increase team prod

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Webcast

Webcast • Sales Technology, Sales Operations, Sales Training, Sales Enablement

Establishing 2017 Sales Enablement Priorities

March 02, 2017

  The New Year is an excellent time to reexamine the sales enablement initiatives. This webcast reviews how to craft a coherent sales enablement strategy around practical objectives for 2017, focusing on foundational ideas relevant to firms just starting their enablement journey, as well

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Webcast

Webcast • Strategy & Planning, Sales Process Management, Sales Enablement

Scaling Account-Based Selling

February 27, 2017

Sales organizations have always invested in their most important customers, by providing customized solutions, dedicated personnel, and other resources. More recently, firms are adopting these high-touch approaches to broader customer segments, using enabling technology and anemerging discipli

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Webcast

Webcast • Sales Technology, Sales Operations, Channel Management, Sales Enablement

Research Update: Enabling Indirect Sales Channels

February 23, 2017

This webcast features a first look at recent research on sales channel enablement. The research examines support tactics for indirect sales channels – salespeople, agencies, affiliates, and networks engaged (but not directly employed) by vendor firms. Special focus is given to indirect s

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Webcast

Webcast • Sales Process Management, Sales Technology, Sales Operations, Sales Enablement

Case Study: Simplifying Sales Process with Workflows at Siemens

December 19, 2016

Using workflow automation to simplify selling effort and increase efficiency, Siemens realized improvements in customer satisfaction and well as productivity. Join us as Siemens shares there experience with sales workflows and details best practices for automating sales process.

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Webcast

Webcast • Sales Enablement

How to Map Sales Enablement with the Buyer's Journey

August 25, 2016

High-performing sales leaders know that the buyers now drive the sales process, and sales teams trained to navigate the buyer journey can close more deals and build stronger relationships. During this live webcast, Octiv chief marketing officer Brad Gillespie and GameTime VP of Marketing &

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Webcast

Webcast • Sales Operations, Analytics, Sales Enablement

The Rise of the Data-Driven Sales Manager

June 19, 2015

The Rise of the Data-Driven Sales Manager

  As B2B buying cycles grow more complex, sales professionals must continually acquire and adopt new skills to compete and win. Yet too often, when evaluating their team’s performance, sales managers focus exclusively on metrics such as quarterly bookings or quota achievement. 

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Webcast

Webcast • Sales Process Management, Coaching, Sales Technology, Sales Training, Sales Enablement, Mobility

Linking Sales Training to Business Results: The Three C's of Success

January 09, 2015

  For years, the Holy Grail of training has been the ability to go beyond information delivery and simple skills assessment to identify a direct, positive impact on business results. Sales managers in particular are frequent victims, frustrated by their inability to associate training in

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