Displaying articles, webcast archives, and management tools for the category "Social Media". Click here to see upcoming events for this category.

Webcast

Webcast • Sales Technology, Selling Effectiveness, Social Media

Research Update: Leading the Social Sales Force

February 11, 2016

Join us for our latest research insights on leading the social sales force. Social media is among the many technologies refashioning business-to-business buying and selling. “Social selling” – the systematic use of social media to enable salespeople – offers promi

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conference archives

Conference Archives • Social Media

Leading the Social Sales Force

September 02, 2015

Archived Resources From Our NYC Management Workshop

The Sales Management Association’s first-ever workshop on social sales management was produced in collaboration with LinkedIn and Hootsuite. Here are the workshop presentation materials, collateral content, and additional resources. Access is limited to workshop attendees.

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Webcast

Webcast • Selling Effectiveness, Social Media

Social Selling: From Cold to Close

September 02, 2014

  Social selling - a trendy, yet ill-defined phrase. How many business-to-business salespeople are actually using social media to sell – and how? In this session we introduce a framework for leveraging social media to improve sales productivity, and share examples of sales organiza

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Webcast

Webcast • Selling Effectiveness, Social Media

Social Strategies for Sales Leaders

February 01, 2014

Sales organizations are embracing social selling, taking advantage of social media’s new approaches for reaching buyers. Along the way, sales leadership faces a new set of management challenges. This session – our first hosted on the Google Hangouts platform – explores emerging

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Webcast

Webcast • Social Media

Social Media and Sales Management

November 08, 2013

Social media is changing how buyers buy, how sellers sell, and how buyers and sellers interact. This webcast explores how sales forces are harnessing social media to gain better customer insights, secure access to difficult-to-reach buyers, and foster collaborative relationships with partners.&nb

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Webcast

Webcast • Sales Process Management, Sales Operations, First Line Sales Management, Sales Training, Sales Enablement, Social Media

Social Media and Sales Management Practice: Research Update

December 07, 2012

Social media has changed the way customers buy, and redrawn relationships between buyers and sellers. In response, sales operations departments are refocusing support investments, and aligning social media strategy with their sales organizations.   This presentation features updates

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Webcast

Webcast • Sales Process Management, Sales Technology, Sales Operations, Selling Effectiveness, Social Media

Social Selling's Revenue Impact

November 15, 2012

“Social selling sounds great, but will it drive more revenue?”   This is one of the most common questions from today’s sales leaders who refuse to buy into investing in social media for their sales teams unless they KNOW that there is tangible ROI.   In

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academic research

Academic Research • Sales Technology, Social Media

Revolution in Sales: The Impact of Social Media and Related Technology on the Selling Environment

September 30, 2012

Greg W. Marshall, William C. Moncrief, John M. Rudd, and Nick Lee   Republished from The Journal of Personal Selling and Sales Management   Over the years several articles have tracked the impact of technology on various aspects of the sales domain. However, the advent o

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Webcast

Webcast • Sales Process Management, Leadership Development, Selling Effectiveness, Sales Training, Social Media

Thought Leadership as Sales Strategy

June 15, 2012

Building a Sales Force That Customers Find Credible

Sales organizations competing in increasingly commoditized markets seek ways to elevate the sales conversation, sell higher in the organization, and participate earlier in the buying cycle. In short, they seek entirely new ways of engaging prospects. Similarly, buyers are looking for new way

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Webcast

Webcast • Social Media

Social Media and the Sales Organization

May 25, 2012

Social media has changed the way customers buy, and redrawn relationships between buyers and sellers. In response, sales operations departments are refocusing support investments, and aligning social media strategy with their sales organizations. In this Sales Management Association webcast w

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