Three Steps to Make Sales Manager Training Stick

Michelle Vazzana


Why is it that just weeks after a sales manager training, everything goes back to the way it was,as if the training never took place? When this happens, a company may conclude that sales training is a waste of time and money, but you know that the problem isn't with the concept of sales training at all. Any change management theory worth its salt will tell you that training alone does not get people to change what they do or how they do it, no matter how good, targete(...)


Login, or become a Sales Management Association member to access more of this content. Join here.