Analytics Strategy for Channel Intensive Sales Organizations

Denise Hampton, Juliann Larimer, Kate Lisska

 

Channel organizations represent unique challenges for sales performance analytics. These challenges include gaining access to data; cleaning, standardizing, and staging information from disparate sources; and coordinating an analytics strategy across multiple organizations. In this panel discussion three sales effectiveness leaders address the special challenges of channel performance management, and their organizations’ strategies for enhancing channel performance (...)

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