Calculating the ROI of Your Sales Enablement Programs

Lisa Clark, Jim Dickie

What if not just “what” you sell, but “how” you sell is your most compelling competitive advantage? To answer that question (and many more…) an increasing number of companies are investing in sales enablement talent and technology as a means to increase team productivity, improve competitiveness, and ultimately, grow revenue. And with good reason -- the business of sales is as complex today as it’s ever been.



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