Enabling Channel Sales

Jim Ninivaggi, Denise Hampton, Maria Chien

 

Channel partners are difficult to reach, and competition for channel mindshare intense. Reaching channel sellers with messaging, training, and marketing collateral is essential to enabling a productive channel. 

 

In this webcast, we reviewed key elements of effective channel enablement strategy and practical initiatives for maximizing access, coaching, and engagement with your channel partners.

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