From Boss to Coach: Turning Great Sales Managers into Great Coaches

Mike Fisher, Derek Roberts

Success in sales isn’t based solely on following a set of mechanical, process-driven rules. It begins within the head and heart of the salesperson. Unfortunately, few managers are well equipped to understand a salesperson’s internal drivers/barriers, much less have a meaningful discussion about them. Sales leaders end up ignoring the emotion-based influences that significantly impact selling performance. The result? Underperforming salespeople, and a revolving door of unrealize(...)

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