Go To Market Strategy: Practical Approaches to Design, Optimization, and Assessment
A special workshop presented at SMA's 2011 Conference
Go-To-Market (GTM) Strategy describes how a firm's goods and services reach its customers. Sound GTM strategy ensures the right value propositions reach the right buyers in the most efficient way. In this workshop, Axtria's Charlie Thompson leads participants through a practical framework that enables GTM strategy development, and assists firms in optimizing their existing strategy.
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