How to Harness the Power of Buyer Insights

Adele Revella, David Kerr

 

The best performing companies know that it's buyers who now control the B-to-B sales process. That's why it's more important than ever for companies to craft personalize buyer journeys using a mix of prospect data, reliable information sources and meaningful interaction with the right decision-makers and influencers. The result is a framework that provides valuable buyer insights that will move customers toward the close. 

 

In (...)

Author(s)

Login, or become a Sales Management Association member to access more of this content. Join here.