How to Harness the Power of Buyer Insights

Adele Revella, David Kerr


The best performing companies know that it's buyers who now control the B-to-B sales process. That's why it's more important than ever for companies to craft personalize buyer journeys using a mix of prospect data, reliable information sources and meaningful interaction with the right decision-makers and influencers. The result is a framework that provides valuable buyer insights that will move customers toward the close. 


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