Just as the cobbler’s children often turn up with holes in their shoes, salespeople marketing sales productivity solutions can find their own tools and support inadequate. Brainshark, a sales technology company that often sells to other sales organizations, decided it would have no part of the cobbler’s son principle. In this workshop, Brainshark’s own Director of Sales Operations details how Brainshark assessed its internal sales enablement and support needs, and how the(...)
