Resources>Measure What Matters: Evaluating the Success of Sales Transformation

Measure What Matters: Evaluating the Success of Sales Transformation

Transforming a sales force involves substantial investments of time, people and money. How do firms measure the impact of their sales transformation initiatives, and calculate return on the investments required? This SMA webcast explores ideas for measuring and maximizing sales transformation investment return.

Topics include:

  • Understanding prevailing approaches to measuring sales transformation effectiveness
  • Shared characteristics of successfu(...)
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