Measuring Sales Force Activity

SMA Online Experts' Exchange

Dan Caldarera,Shawn Rossi

How salespeople spend their time is the key determinant of sales force productivity. In this SMA Online Experts’ Exchange, our panel examines the “how, when, and why” of measuring sales force activity. Emphasis is given to specific activity measurement approaches, determining sales force capacity, and methods for balancing sales workload.

Session Panel:

  • Dan Caldarera, Director, TerrAlign Group
  • Shawn Rossi, Vic(...)
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