New Product Selling - What Works

The sales force plays a critical role during the implementation stage of a new product launch. If they don’t buy in, the product fails. In fact 65% of new product launches fail at a cost of billions of dollars. How can you effectively communicate new products to the sales force and inspire them to allocate scarce selling time to them?


Join Professors Michael Ahearne and Thomas Steenburgh as they share (...)

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