Online Experts’ Exchange: Managing Pre-Sales
Making the Most of Sales Engineering Investments
Organizations that solve complex problems with engineered solutions often bolster their sales force with sales engineering resources. These resources are often referred to as “Pre-Sales;” their role is focused in scoping customer requirements, configuring complex offerings, and securing the “technical close” alongside the efforts of the account management and business development sales force. In this SMA Online Experts’ Exchange panel discussion, we review thr(...)
