Resources>Online Experts' Exchange: Managing Sales Channel Conflict

Online Experts' Exchange: Managing Sales Channel Conflict

Optimizing Indirect Channels for Productivity

Ro Katrak,Juliann Larimer,Alberto Sa Vinhas

Managing sales through intermediaries presents a unique set of challenges for sales leaders. In this SMA Online Experts’ Panel, three perspectives are provided on optimizing sales channel productivity. Topics address include: identifying and managing channel conflict; driving performance with limited authority; and measuring sales channel effectiveness.

Session Panel

  • Ro Katrak, Vice President Exclusive Channel, Nationwide Insurance
  • Juli(...)
Login, or become a Sales Management Association member to access more of this content. Join here.