Panel - Taking the Babble Out of Sales Enablement

 

Heard of “sales enablement?” It’s a term cooked up by technology vendors a decade or so ago, hoping to add sizzle to content management solutions – platforms that distribute marketing content to, and through, sales forces. Distributing content might not be the sales force’s most urgent issue to solve, but you’d never know from the seemingly limitless series of definitions (our here for purchase information.