Refocusing Sales Enablement Investments – On Sales Enablement

 

Sales enablement solutions – even successfully implemented ones – don’t always improve salesperson effectiveness. Instead, they improve Marketing’s ability to reliably deliver content into the hands of prospects and customers. Along the way, actual selling activity often gets lost.

 

Today’s savvy buyers have heightened expectations of your reps, often giving them just minutes to demonstrate value. Yet nearly 1/3 of(...)

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