Research Brief: Assessing Sales Tools

 

Over the past two decades, technology-driven innovation has profoundly changed selling and sales organizations. PCs and smart mobile devices are now essential selling tools; CRM platforms are virtually ubiquitous; and new applications appear daily to help automate, enhance, or speed up how salespeople sell.

 

This research examines how business-to-business firms identify, assess, and select new technology used by the sales organization. It also (...)

Login, or become a Sales Management Association member to access more of this content. Join here.