Research Update: Annual Sales Meetings – Best Practices in Preparation and Planning

For the sales organization, the annual sales meeting can be invaluable for communicating strategic priorities and setting the tone for yearly expectations. This Sales Management Association Research Update examines findings from a recently concluded Research Initiative on examining how large organizations plan for effective annual sales meetings. It provides insight into meeting planning best practices, including meeting objectives, themes, and overall meeting effectiveness.


Login, or become a Sales Management Association member to access more of this content. Join here.