Research Update: Leading the Social Sales Force

Julie Howlett

Join us for our latest research insights on leading the social sales force. Social media is among the many technologies refashioning business-to-business buying and selling.

“Social selling” – the systematic use of social media to enable salespeople – offers promise to sales organizations looking for new approaches to reaching and engaging buyers. This research surveys current practices, trends, and emerging issues related to the social se(...)


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