Research Update: Sales Analytics Capabilities

Kevin Gray


This webcast summarizes findings from recently concluded Sales Management Association research on sales organization’s analytics capabilities. The research explores how sales analytics are currently used to support sales leadership decision making; it identifies gaps between sales management needs and routinely available reporting output, and explores emerging analytics capabilities such as cognitive analysis.

 

(...)

Author(s)

Login, or become a Sales Management Association member to access more of this content. Join here.