Research Update: Sales Effectiveness in the New Sales Paradigm

Earlier this year, Forrester’s Scott Santucci presented new research that detailed how companies across all industries are rethinking their selling systems. It detailed how sales forces are responding to disruptive changes in business-to-business selling. Empowered, digitally-armed and connected buyers are exerting greater control over buyer/seller conversations, and they’re engaging less with salespeople.

In this webcast, Santucci will update Forrester’s ongoi(...)

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