Research Update: Sales Pipeline Management Practices


Sales organizations often track prospective sales opportunities using “sales pipeline” or “sales funnel” reporting tools. These usually show pending sales opportunities or prospective customers, in the context of a sequential sales process. Yet practices vary significantly among firms that utilize these tools.

In this Sales Management Association webcast, we review research findings from a study (...)

Login, or become a Sales Management Association member to access more of this content. Join here.