Research Update: Supporting Sales Coaching

Lisa Clark, Steve McKenzie, Greg Thomas


Coaching is time and resource intensive. Done right it can create a big impact. However, without the right organizational support,coaching’s impact can be easily undermined by competing priorities,inconsistent practice, and ineffective delivery. This webinar takes a first look at insights on how business-to-business sales organizations support coaching initiatives. This includes current coaching practices, clarification into which support initiatives are important t(...)


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