Revolution in Sales: The Impact of Social Media and Related Technology on the Selling Environment

Greg W. Marshall, William C. Moncrief, John M. Rudd, and Nick Lee

 

Republished from The Journal of Personal Selling and Sales Management

 

Over the years several articles have tracked the impact of technology on various aspects of the sales domain. However, the advent of social media and technologies related to social media has gone largely unnoticed in the literature. This article first provides brief attention to changing as(...)

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