Sales Enablement: Making the Pain Worth the Gain

Penny Dakhil, Christine Dorrion, Tim Geisert, Tamara Schenk

According to the latest Sales Enablement Optimization Study from CSO Insights, the research division of Miller Heiman Group, the percentage of organizations that have a Sales Enablement function has grown by 69 percent since 2013, while only 1/3 of organizations have met or exceeded their Sales Enablement outcomes in the last two years. On top of that, only 56 percent of salespeople are meeting or exceeding their quotas. 



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