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Social media has changed the way customers buy, and redrawn relationships between buyers and sellers. In response, sales operations departments are refocusing support investments, and aligning social media strategy with their sales organizations. In this SMA webcast, we’ll review how sales forces are harnessing social media to find, grow, and retain customers, and how sales operations departments are deploying social media tools that maximize productivity. Presented by Login, or become a Sales Management Association member to access more of this content. Join here.