Supply Chain Has an Operations Plan. Does Your Sales Force?

Alejandro Erasso,Matthias Linnenkamp

Companies typically apply operations strategy to the supply chain, establishing clear principles and processes for operating, directed at specific goals such as reducing costs and speeding up delivery times. The leaders of consulting firm Sales Economics, Inc., explain that applying the same kind of strategy to the sales organization can help the company make best use of resources and increase company competitiveness and profitability.

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