The Art and Science of Proposal Content Management

Steve Snow


In any given year, a proposal manager can be responsible for impacting tens to hundreds of millions in business via sales proposals. But what makes a good proposal? What does great look like?  RFP responses and unsolicited sales proposals are critical elements in driving business, yet often are considered administrative or even an afterthought. Your content is the central nervous system to assembling these critical documents, and what successful organizations underst(...)


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