The iPad's Impact on the Sales Force

Research on Tablet PC Adoption by Sales Organizations

iPads are portable, compelling, and cost-effective, and they are having no small impact on the sales organization. More powerful than smart phones, and more mobile than laptops, iPads have an additional benefit uniquely suited to sales: they are consummately social devices. That is, they offer an easily share-able user experience. Unobtrusive and intuitive to use, iPads are starting and sustaining sales interactions, and delivering information to mobile sales professionals in new ways.

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