Research Update: Assessing Sales Tools

27 May 2016

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Join us for our latest research insights on assessing sales tools. Over the past two decades, technology-driven innovation has profoundly changed selling and sales organizations. PCs and smart mobile devices are now essential selling tools; CRM platforms are virtually ubiquitous; and new applications appear daily to help automate, enhance, or speed up how salespeople sell.

In the webcast, we provided a preliminary look at research findings before we finalized results in a comprehensive report, and provided commentary on the research implications and participated in an audience discussion.

High-level questions addressed in the study include:

  • How do business-to-business firms identify, assess, and select new technology used by the sales organization
  • How do firms approach technology investment decisions
  • Which technologies have the greatest impact
  • Where does sales leadership realize the return from sales technology
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