Sales coaching programs have the greatest impact when they promote specific selling behaviors. In this SMA Case Study, we review a coaching initiative implemented at NCMIC Group, Inc., a leading US provider of insurance, equipment leasing, merchant services, and financing for dentists, medical doctors, veterinarians, attorneys, businesses and families.
Serving more than 40,000 policy holders, NCMIC’s telephone-based sales force implemented coaching along with a focu(...)
