Sales Force Enablement - Best Practices and Emerging Trends

Tamara Schenk


The term “Sales Enablement” is used for almost everything that has to do with content, training, coaching, technology and collaboration to improve sales productivity and to drive revenue growth. Nevertheless, sales enablement is rarely a strategic and holistic discipline that translates business strategy into integrated sales execution plans. To create sustainable business impact and to increase the value of sales conversations, an organization’s specifi(...)


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