Sales Leadership’s Role in Managing Pricing

30 August 2011

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In this Sales Management Association webcast, we provide sales leaders with insight into common pricing related challenges, suggest ways to integrate strategic pricing principles within a sales management framework, and provide best-practice insight on leading firms' use of pricing to optimize sales effectiveness.

Presented by Alejandro Erasso and Matthias Linnenkamp from Sales Economics.

Topics include:

  • Understanding's pricing impact on revenue and profit improvement.
  • Common pricing-related challenges.
  • Tools sales management can use to assess pricing effectiveness.
  • Coaching salespeople on pricing related issues
  • Aligning internal pricing stakeholders and sales organization objectives.
  • Best practice sales management techniques for optimal pricing.
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