New research shows that few companies are focusing on sales territory optimization. Yet intelligent territory design yields substantial productivity improvements - as much as 10% in a single year - to those firms who embrace it. Optimizing account assignments, territory design, and sales resource deployment might be the single highest-return investment sales operations departments can make in sales productivity.
In this Sales Management Association webcast Mapping Analytics' Cindy Reid reviews prevailing territory management practices, identifies approaches that yield the best results, and offers insights into how sales organizations can implement optimal territory design to make sakes forces more efficient and productive.
Presenter: Cindy Reid, Chief Operating Officer, Mapping Analytics
