Motivating a sales team is challenging in the best of times. During the last three years, however, leaders have had to do so even as they navigated global calamity and workforce changes. Sales reps have been on a similar odyssey, striving to hit goals while grappling with new priorities and...Read more

Implementing Effective Sales Coaching Programs 
6 September 2023
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Our benchmarking survey of 205 firms* shows that coaching is considered sales management's single most impactful activity. Yet more than three-fourths (76%) of firms say they provide too little salesperson coaching, and less than half (46%) are effective with their sales coaching efforts. One in a series on sales coaching...Read more
Our research shows that coaching is rarely emphasized in sales organizations, and most aren't very good at it. But it’s often considered important – by salespeople, organizations, and managers themselves – who overwhelmingly say coaching matters to the sales force’s success.* They're not wrong. Our research also shows that sales...Read more
The Sales Management Association has added new job descriptions to its sales force job descriptions library. Each job description includes detailed job responsibilities, accountabilities and performance measures,organizational alignment, and suggested qualifications. Our members find these job descriptions useful as a starting point when customizing their own sales organization's job descriptions....Read more
Sales forecasting routinely tops lists of our sales leadership's most troublesome challenges. In fact, our research shows that just 41% of firms consider their forecasting efforts effective. And forecasting consumes substantial amounts of sales organization time and attention, sapping productivity even while yielding sub par outcomes. This webinar addresses the...Read more
Sales organizations can sometimes undermine their greatest asset - the available time salespeople have to sell. Taken as a whole, this time should be considered the firm's "sales capacity." Unwittingly, many firms diminish sales capacity by loading salespeople with administrative activities, or by not differentiating high return selling activities from...Read more
This research gathers feedback from current clients of sales performance management (SPM) systems. The survey identifies key issues related to these solutions’ offerings, capabilities, and effectiveness, based on input from their practitioner users. Building on previous versions of SMA’s SPM research, this study updates vendor ratings, user satisfaction ratings, and...Read more

Change Leadership: How Sales Managers Develop This Essential Competency 
8 June 2023
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Even before COVID, most sales forces operated against a backdrop of quickening change. The pace and magnitude of change confronting sales leaders is hardly easing well into our post pandemic recovery. Economic uncertainty, a shifting labor pool, and accelerating technological disruption have created a state of semi-permanent “transformation” for sales...Read more