For Immediate Release October 31, 2018

Atlanta, GA: The Sales Management Association will expand in Spain and Latin America in partnership with Barna Consulting Group. Bob Kelly, Sales Management Association Chairman, and Sergi Ramo, Barna Consulting Group Associate Director announced the initiative at the 2018 Sales Force Productivity Conference in Atlanta, Georgia on October 16, 2018.

The Sales Management Association serves a global audience of sales leaders, and managers focused on sales force effectiveness, including sales operations and sales enablement practitioners. The association’s membership of more than 15,000 includes managers from over 100 countries. “Interest from Latin America has surged over the past few years,” said Kelly. “Our partnership with Barna Consulting Group will help us expand our reach in this important and underserved market.” The association’s Latin American presence is currently strongest in Chile, where Kelly and Ramo have jointly spoken at large events hosted by iCare and Universidad de Chile.

As part of the initiative, Barna Consulting Group and Sales Management Association will collaborate on sales effectiveness research targeted to Latin American and Spanish markets, and will jointly conduct events in Spain, Portugal, Andorra, and Latin America.

Cosimo Chiesa, Barna Consulting Group President adds, “Our association with the Sales Management Association helps us meet our clients’ needs for credible research and best practices in sales effectiveness.”

About Sales Management Association:

The Sales Management Association is the only global, cross-industry professional association for managers focused in sales force effectiveness. Its members include sales managers (at all levels, from first-line to senior-most), as well as professionals in sales operations, sales enablement, commercial effectiveness, and other functions that support the sales force. The association promotes professional development, peer networking, best practice research, and thought leadership to help those who support, manage, coach, or lead sales organizations.

The Sales Management Association hosts the annual Sales Force Productivity Conference each fall. The Sales Force Productivity Conference is the premier event for sales force effectiveness professionals and senior sales leadership.

About Barna Consulting Group:

Barna Consulting Group is a boutique firm specializing in consulting and training projects linked to commercial management and the development of commercial teams and their managers.

Barna Consulting Group has more than 30 years of experience and a team of professionals with extensive commercial experience, trained in the best business schools. The company is headquartered in Barcelona with office in Madrid, Milan and Santiago de Chile.


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