Sales enablement platform provider Highspot’s annual “State of Sales Enablement” survey examines how sales enablement is perceived, utilized, and creating value at companies of all sizes. In this webcast, Highspot offers our audience a special look at findings from this year’s research.
Findings will address:
- The business impact of formal sales enablement
- How organizational structure impacts results
- The continued importance of sales and marketing alignment
- Why sales enablement requires dedicated investment