Research First Look: Addressing Challenges in Salesperson Hiring, Retention, and Turnover

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August 24, 2022 | 2:00 PM - 3:00 PM Eastern US Time | Webcast

Sales forces have traditionally struggled with recruiting, onboarding, and retaining salespeople. And in recent months, labor market changes have exaggerated those challenges for many. 

In this webcast we take a first look at recently concluded research on the current state of practice in salesperson hiring, onboarding, and retention. The research offers benchmark performance data in these areas across business-to-business sales forces. It examines root causes of salesperson turnover, methods used by organizations to retain salespeople, and the impact of these strategies on sales force and firm results. Building on a similar study conducted in 2017, it closely examines recent changes in firm outcomes, and identified adaptations implemented in response to a tightening labor supply.

Please be sure to participate in this research initiative, by taking the short survey listed here: Addressing Challenges in Salesperson Hiring, Retention, and Turnover

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